Survey

In order to more understand and find some solution we did a survey. Because I was used to do some in my school in France I did this one. The aim of this survey is to know why people go or not go to department stores. What is the most important reason they go there ? What is the point ?
To find the answer to this question, the survey is splits in 4 parts.

• 1st part : 

It's an introduction of the survey. What is about ? For what ? For who ? By who ? It's important to make the customer fell comfortable and ready to answer to the question. 

• 2nd part :

This part only deals with all the department stores. We think it is necessary to add this part to also touch the non-consumer people. Moreover, we can have really different opinion from, for instance, France or the Netherlands. It's not because people don't know Wiklund that their opinion don't have any important, quite the opposite, new opinions from elsewhere are welcome and will be analyzed. 

• 3rd part : 

If the answer at the last question of the 2nd part is "yes, I know Wiklund" so you can continue the survey and answer to the 3rd part. Otherwise you are guide to the last part. 

The 3rd part only concerns Wiklund, more specific questions about the store. I used different type and shape of question. Scales to help the mesure of wants or needs, question about the frequency etc... 

• 4th part : 

Finally, it's necessary to ask to the people some informations about them. The gender, the age, the income, the marital situation etc... For the final analysis it's important to have this kind of information because, besides know how many people go to Wiklund or don't even know, we'll be able to know if women of 40 yo and + give more importance to the quality or the price, or how often people who are living in Turku go to wiklund. 

~ Laura