How to attract new customers ?

One of the desires Wiklund has been struggling with has been the need of NEW customers. That’s why we chose to think about different ways to attract new customers. Below is few ideas collected from the Team Finland Future Watch Report June 2014.

Social Currency marketing is sharing and promoting done by the customer or the potential customer. By sharing or promoting the company offers certain deals or discounts to the promoter in return. The more you share the more discounts you get could be a way to do it.  According to the report the social currency marketing suits brand lovers, experiential engagers and value chasers.

Something that Wiklund also should consider is making the shopping experience more virtual as the line between physical and virtual shopping experience is becoming more and more blurred all the time. For Wiklund this would mean recreating an attractive and easy virtual shop, Wiklund itself could work as a platform for delivery.

Wiklund should definitely use their central location better to attract customers. This could be done by engaging people on the market square through their big screen facing the market place, the model is called Fun-and-Games-Agement. Different games or pranks taking place on the market square could be shown on the screen creating an event feeling. This would according to the report attract experiential engagers and impulse followers.

Through the Social Enterprise Model Wiklund could try to make revenue at the same time as bringing social value to the society. Wiklund could for example try to tackle the fact that the center of Turku is dying out and try to make people care and shop more in the center of the city. They could also donate a cent or a small amount of money from each purchase to the Baltic Sea for example. There are 100’s of examples, it’s just to choose and focus on one local issue. This could attract new customers who are sharing the same feelings and concerns.

//Matti