Survey for Wiklund's customers

As a part of the research for the customer needs and expectations we conducted a survey to have new insights on Wiklund's strengths. We wanted to find the reasons why people shop in the inner city and Wiklund while comparing it to other possible market places. We did an online survey which was shared via Facebook to our friends and connections. Thus it is important to note that the majority of the answers came from young adults (aged 18-30). The results we got from the survey was great! Here are the questions (in Finnish).

GENERAL INFO:
- Online survey
- Target group: Young adults
- 78 unique answers

QUESTIONS:

RESULTS:

Different departments of Wiklund were valued as follows:

From the answers we could see that the departments for Men, Women and Home are valued rather high, while Sports, and Outlet departments have also negative feedback. Beauty is the strongest department, having only one negative note overall.


The next graphics show how people linked different strengths with Wiklund.

The results show that the customers agreed with many of the strengths that we had thought of with our team. The location and the quality were the most respected while other features had both positive and negative results - even though all were positive overall. That just means that there is some work to do to really turn the strengths into benefit!

-Lauri