Behavior of costumers in French & The Netherlands

For the project we had to look at the behavior of costumers in the department store from Finland. Because we are a group with internationals we also liked to see te behavior of costumers in the Netherlands and French. Now we can see if there are any difference between the behaviors of those countries. 

Department stores in The Netherlands

In the Netherlands there are a few different kind of department stores and all of them have different kind of costumers. There is De Bijenkorf, the most expensive one only located in the big cities. The Vroom & Dreesman, a normal department store you can find it in every city. And the last one is the HEMA, a department store selling only there own products. All the department stores sell clothing & shoes, jewelry, cosmetics, a wide selection of books, CD & DVD home entertainment, electrical goods, stationery, cards & posters, furniture, home wares and a selection of delicatessen.

De Bijenkorf

De Bijenkorf is one of the most exclusive department store in the Netherlands. You can only find them in the big cities. The biggest store you will find in Amsterdam at the Dam square. They sell a lot of expensive brands. The most of the costumers are tourists and local people. It is always busy in the department store. There are costumers with a lot of money who buy the products, but there are also costumers just looking and buy nothing because it is too expensive, you go there for some specific brands.

Vroom & Dreesman

Vroom & Dreesman is a normal department store. A lot of local people do some shopping here. They sell some popular and unknown brands and the prices are not that expensive. The costumer now what they want and buy it over here.

HEMA

HEMA is a typical dutch brand. They only sell their own house brand. It is not expensive and the products are good. The most of the costumers are local people, and they know what to buy there. You can also do some groceries at the HEMA.

Department store in France

The consumers of the department stores in France are split in two. Let's take an example, Galeries Lafayette, which is the biggest department stores in France and also know in the entire world. In big cities like Paris, that more than a big store, that's a place the tourist must visit because of the architecture. Moreover, the brands, quit famous and expensive as Louis Vuiton, which are in those kind of store are not present in every city. That's why the first kind of consumer in french department stores are the tourist.

Then, in the little city, even in the town, the consumers don't go in the department store for the same reason. They go there for the quality and the service of the store. They are most of the time quit old, from 40 years old to 90 years old and with comfortable income. Indeed, the prices are expensive and they prefer to pay more in order to be sure have a good products. For instance, 30% of the department stores' consumer live in Paris and 17% have an income higher than 4 600€

Laura Bosch, Nina Guillot & Zoë Niewind