New campaign ideas for department stores
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A poster
what shows some activities with stuff from the department store, only you
missing the stuff you really need. Like with skiing, you see someone on skies
with out the skiing clothes. Also a housewife cooking in the kitchen, but there
are no cooking stuff. Beside the teasing part there is a line where you can buy
the missing parts at the department store.
Guarilla marketing
We build
some rooms from a house in the city centre, like a kitchen, a bathroom or a
bedroom. Only with furniture and stuff from the department store. And you put
some people in it who are “living” in there. So the people who walk by can
already see the products of the department store.
We make
the plastics bags from the department store in a way bigger size and from hard
material. And then you place these bags all over the city centre. Like on
benches etc.
Contest
Maybe it
is interesting to do a contest with the brand to involve more the costumers. We
didn’t know the brand that well so we could find a real contest.
Laura Bosch, Nina Guillot & Zoë Niewind
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