Department store touchpoints

We created this touchpoint map which shows different ways to reach a customer. This touchpoint map is divided in three sections: 

1. Before visiting a store

2. While in store

3. After visiting a store

In each of these sections we have our own possibilities to affect to the overall customer experience and appearance. 

BEFORE:

Advertising
- Traditional Media (TV, Radio, Print)
- Online (Banners, SEO, Social Media)
- Outdoor
- Direct marketing

PR
- Web page
- Social media
- Sponsoring

Promotion
- Fairs and exhibitions
- Events


DURING

Advertising
- Stands
- Posters
- Shopping carts
- Displays
- Shelf talkers
- Announcements

Promotion
- Samples
- Tasters
- Placement

- Price
- Packaging
- Service

AFTER

Promotion
- Club membership
- News letter

PR
- Customer service
- Social media

- Packaging, bag,



/ Lauri