Customer Personas

Customers Personas

1.The Modern Hippie 

Features :

- Thinks that ethics and responsibilities are important
- Has strong opinions (or would like to have at least)
- Want to get information and respects transparency

Needs :

 - Clear information

- Important values then can believe in

- Strong positioning / values 

How to reach this group :

- Put forward some causes Wiklund supports

- Be open about clear values

- Create a kind of certification to prove Wiklund is authentic 

Solutions :

- Use the sealers to represent Wiklund's values 

2. The future people

Features :
- History is history, future is the thing
- Old things are not good, the world needs to develop
- Online is better than offline

Needs :

- Be surprised, discover new things

- New technologies, novelty

- E-shopping, E-commerce

How to reach this group :

- Point out Wiklund on-line shopping

- Show that Wiklund is young and concerning by new technologies

- Make customers think that Wiklund is following the main stream  

Solutions :  

- Set up interactives stores ? https://www.youtube.com/watch?v=47Bbrhx1VfE

3. The Giver

Features :
- Looking something for someone else - gifts
- Goes to the store to get ideas and find 'just something'
- Respects time-effectiveness

Needs:

- Ideas, be aware of what the best things to buy, trends

- Information about products

- Some services to save time

How to reach this group :

- Teach sealers to give useful and informed advices

- Create a way for the customers to get informed of the best products, sales in the moment

Solutions :

- Use social medias, create a newsletters or a blog such as "Wiklund's Best presents ideas for Christmas"

- Put in store advertising to inform customers about what they can buy

-  Use the seasons : Decorations, advertising...

- Offer special help for special opportunities (birthdays, celebrations..)  

4. The Time-spender (money spender) 

Features :
- Enjoys her/his time in the store
- Doesn't rush
- Buys for herself/himself
- Respects professional service

Needs :

- Feel good in the store, like home, comfortable place to shop

- Personalised services

How to reach this group :

- Put some services, indications which are going to make customers feel good in the store

- Make customers want to stay in Wiklund and go back

- Use customers senses, feelings

Solutions :

- Offer special services : cloakrooms  to put the coats, decorations, employees..

-  Put good music, smells...

- Enjoyable sealers : they can give compliments, be really smiling, polite, interesting in customers' feelings...

5. The Knower

Features :
- Knows what he/she is looking for
- Respects clear instructions and effortless experience

Needs :

- Really good quality, "in the know" range of products

- Prepared, efficient and qualified employees  

- Can easily find their way to get what they want in shop : signage

How to reach this group :

- Be professional, informed and efficient

- Convey a clear image  

Solutions :

-????

-Nina