Test
day! Together with Nina and Laura I went to the Sokos in Salo to do the test.
The assignment was that we want to see what the effect is of happy customers.
With free hugs we want to give the customers a happy feeling before the going
to shop. First we observed for while, if the customers are already happy or
looking sad. We immediately found out that the people have a very neutral
expression, of course because they are doing some shops not very interesting.
After the observation we started with the test. We had made a sign with free
hugs; we hold this sign and standing in front of the entrance of Sokos. First
we want to see if people reacting by themselves. Like we expected this was not
happening. After this we tried to walk to the customers and asking if they want
a free hug, now we got more response of the people. But still the most didn’t
want to do it. We think it is because of the people and place. We have tried it
in Salo, a very small town with a lot of older people. Maybe if we are testing
at Wiklund or Sokos in Helsinki, we will get another result. Even we didn’t get
the result we want, we still had a really fun day with trying to give free
hugs!
-Zoë
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