Last week we pitched our final ideas to Janne from Wiklund. The day before yesterday we recieved information that he liked some of the ideas and would like us to focus more on the following things:
1. Shopping environment: Confortable shopping experience, signs and that kinds of thing -> they will go on by themselves after the Christmas and wrote that he didn´t know what students could do at this point.
2. Turku, being local: They have something going on with this.
3. Sortiment / interesting brands: After Christmas.
4. Interaction with the customers via social media: Getting closer to customer, they have challenges with this case. He is interested in communication and interaction with customer and make them to become inspired of Wiklund as a Christmas Shopping place. Is there something to develope?
But before we start to focus on those in particular it's good to post here our ideas this far.
//Matti
